LEGO Halts Police-Themed Sets, Virtue Signals With $4M Donation Towards ‘Black CHildren’


The LEGO Group is taking a stance against racial injustice and police brutality in the wake of George Floyd’s death.

On Thursday, marketing service Rakuten sent out an email to websites that receive affiliate marketing money to promote LEGO toys and informed them of changes coming with LEGO products, according to The Toy Book.

“In light of recent events, LEGO has requested the below products to be removed from sites and any marketing ASAP,” the email states, according to Toy Book, listing 31 sets that depicted scenes with police, firefighters and the White House.

The Danish toymaking company later clarified the purpose of the email in a statement to The Toy Book, explaining that they have yet to stop the sales of the LEGO sets on their website.

“We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the U.S. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future,” the statement said.


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