- CrossFit founder Greg Glassman, who stepped down as CEO June 9, will sell the company in a deal slated to close next month, according to announcements on social media.
- The new owner will be Eric Roza, owner of the affiliate gym CrossFit Sanitas in Boulder, CO.
- “It is time for the founder to bid adieu and find other creative outlets. I have complete faith that Eric Roza, owner of CrossFit Sanitas, can shepherd CrossFit Inc effectively into this new world,” read a statement on the CrossFit Twitter account attributed to Glassman.
- Roza was former CEO of Datalogix, a consumer data collection startup that sold to Oracle in January 2015.
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