Amazon boss and world’s richest man Jeff Bezos has bought the naming rights to Seattle’s KeyArena complex, and will rename it Climate Pledge Arena. Yet, behind the gesture lurks a company accused of eco-hypocrisy.
Bezos announced the purchase in an Instagram post on Thursday, saying the name will serve “as a regular reminder of the urgent need for climate action.” The e-commerce kingpin said that the National Hockey League (NHL) venue will “be the first net-zero-carbon-certified arena in the world,” will generate no waste, and will use reclaimed rainwater in its ice system.
Last September, Bezos announced that his firm would team up with a number of other corporations to meet the goals of the Paris Climate Agreement 10 years early. President Donald Trump formally pulled out of this multilateral accord last year, saying the pledge favored China and put the US economy “at a permanent disadvantage.”
Amazon launched a $2 billion fund earlier this week to invest in clean technologies, on top of the $10 billion in grant money he donated earlier this year via his Bezos Earth Fund. It was a canny move for the multibillionaire, as the world’s financial heavyweights consider the sector a veritable goldmine.