TikTok Value Ranked as Top 100 Most Valuable Brands Despite Being Chinese Spyware

TikTok has entered the ranking of the top 100 most valuable global brands for the first time, as people spend more time online during the pandemic browsing lighthearted, entertaining user-generated content, according to a new report.

Technology giants dominated the list once again, with Amazon AMZN, +0.40% maintaining the top spot as its brand value surged to $415 billion, a 32% jump from 2019, according to the 2020 BrandZ Top 100 Most Valuable Global Brands ranking compiled by Kantar and WPP WPP, +0.43%.

The e-commerce giant’s stock has climbed 45% this year, as the COVID-19 crisis has accelerated consumer trends toward online shopping. Its market valuation stood at $1.34 trillion at Tuesday’s closing bell.

Amazon

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