DuckDuckGo has been a profitable company since 2014 without storing or sharing any personal information on people using our search engine. As we like to say, what you search on DuckDuckGo is private, even from us! We’re proud to have a business model for a web-based business that’s profitable without making your personal information the product. I’m happy to tell you all about how we make it work (and how other companies can, too).
Though first, if you’re not familiar with DuckDuckGo, we are an Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. We operate a search engine alternative to Google at https://duckduckgo.com, and offer additional apps and extensions to protect you from Google, Facebook and other trackers, no matter where you go on the Internet.
The Big Myth
It’s actually a big myth that search engines need to track your personal search history to make money or deliver quality search results. Almost all of the money search engines make (including Google) is based on the keywords you type in, without knowing anything about you, including your search history or the seemingly endless amounts of additional data points they have collected about registered and non-registered users alike.